Row & Whit
We worked with Row & Whit, a lifestyle & apparel brand, for their holiday campaign. The shoot was two-fold, at a studio in downtown Atlanta, Georgia and on-site at The George Hotel in Georgetown, South Carolina. Row & Whit had a strong directive for their campaign, so we collaborated with them to execute the vision for the shoot.
ServicesIn House Photography
Behind The shootRow & Whit has a lived-in, relaxed feel that makes life feel refined and comfortable, and we wanted the photography to reflect those feelings. Through that, we used primarily natural light, and edited the images to feel vintage, cozy, and more true to tone. For the fun shots, to show off color and vibrance, we incorporated some direct flash and film photography.
We also were careful to realize the purpose of the images, whether that be for website, organic social, advertising, etc. so we shot according to purpose, finding organic shots and moments in-between.
